The best areas and tourist attractions in Spain
January - March 2026
Purpose of the Report
This report aims to provide a comprehensive overview of the performance of the hotel sector in 2026, focusing on three key indicators: occupancy rate, average daily rate (ADR) and revenue per available room (REVPAR).
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Executive Summary
This analysis provides a detailed assessment of the economic and operational performance of the hotel sector across different tourist areas, offering a clear understanding of the results obtained during the analyzed period.
The data highlights the top tourist zones and points of interest for each of these indicators. Additionally, the performance in 2026 is compared to 2025.
• Tourist Zone: A tourist zone is defined as a group of municipalities where tourist traffic is specifically concentrated.
• Tourist Spot: A tourist point refers to a particular municipality where the tourist offer is significantly concentrated, making it stand out as a destination within a broader tourist zone.
Key Indicators:
• Occupancy Rate (% occupancy): Represents the percentage of hotel rooms occupied during a specific period.
• ADR (Average Daily Rate): The average daily rate paid for an occupied hotel room.
• REVPAR (Revenue per Available Room): Indicates the revenue generated per available room, regardless of whether the room was occupied or not.
You can also consult our previous reports on the hotel sector and our GIX Reports where we analyze the main real estate economic indicators in Spain.
Do you require a personalised assessment?
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Do you require a personalised assessment?
We have our own database and the best specialists in Real Estate Big Data.
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