Best tourist areas and spots in Spain

This report aims to provide a comprehensive view of the hotel sector’s performance in 2024, focusing on three main indicators: occupancy rate, average daily rate (ADR), and revenue per available room (REVPAR).

This analysis provides a detailed assessment of the economic and operational performance of the hotel sector across different tourist areas, offering a clear understanding of the results obtained during the analyzed period.

The data highlights the top tourist zones and points of interest for each of these indicators. Additionally, the performance in 2024 is compared to 2023.

• Tourist Zone: A tourist zone is defined as a group of municipalities where tourist traffic is specifically concentrated.

• Tourist Spot: A tourist point refers to a particular municipality where the tourist offer is significantly concentrated, making it stand out as a destination within a broader tourist zone.

Key Indicators:

• Occupancy Rate (% occupancy): Represents the percentage of hotel rooms occupied during a specific period.

• ADR (Average Daily Rate): The average daily rate paid for an occupied hotel room.

• REVPAR (Revenue per Available Room): Indicates the revenue generated per available room, regardless of whether the room was occupied or not.

• Traditional regions such as the Balearic and Canary Islands continue to lead in occupancy and profitability.nclusion General
• Emerging destinations such as the Navarrese Pyrenees and the Costa de la Luz are showing accelerated growth.
• Premium spots such as Marbella and Barcelona consolidate their position as luxury destinations, with steady increases in ADR and RevPAR.

The hotel sector in Spain continues to show positive performance in 2024, balancing well-established destinations with the emergence of new competitive regions. The combination of increases in occupancy, rates, and profitability suggests a solid and expanding tourism market. The Balearic and Canary Islands remain leaders, while areas like the Navarre Pyrenees and the Costa de la Luz exhibit long-term growth potential.

You can also consult our previous reports on the hotel sector and our GIX Reports where we analyze the main real estate economic indicators in Spain.

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